Claude for Marketers · A hands-on weekend in Barcelona
Claude for Marketers · A hands-on weekend in Barcelona
Claude for Marketers
A hands-on weekend in Barcelona
Claude for Marketers
A hands-on weekend in Barcelona
Build the team that makes your AI investment pay off.
Build the team that makes your AI investment pay off.
Build the team that makes your AI investment pay off.
Enable your employees to use 100% of their know-how together with the new Claude capabilities, from ABM and prospecting to bulk content creation and reporting.
Enable your employees to use 100% of their know-how together with the new Claude capabilities, from ABM and prospecting to bulk content creation and reporting.
Enable your employees to use 100% of their know-how together with the new Claude capabilities, from ABM and prospecting to bulk content creation and reporting.
14-15 November
14-15 November
La Fabrica & Co
La Fabrica & Co
WHY THIS MATTERS
WHY THIS MATTERS
WHY THIS MATTERS
Your team has the business context. Help them build the capability.
Your team has the business context. Help them build the capability.
Your team has the business context. Help them build the capability.
Develop the talent you have
Develop the talent you have
Give marketers guided practice with the tools and approaches they can evaluate for your own work.
Understand which AI approaches fit a real marketing problem, so you can explain your choices instead of chasing another tool.
Give marketers guided practice with the tools and approaches they can evaluate for your own work.
Create a shared method
Create a shared method
Connect context, prompts, outputs and human review, so the team can discuss a process and improve it together.
Practise on marketing tasks and take the work back into your role. Use a concrete example to explain what you changed and why.
Connect context, prompts, outputs and human review, so the team can discuss a process and improve it together.
Choose where to build internally
Choose where to build internally
Identify tasks your team could handle more independently and where specialist support still makes sense.
Develop skills relevant to emerging marketing roles and identify where they could strengthen your current responsibilities.
Identify tasks your team could handle more independently and where specialist support still makes sense.
GET TO KNOW YURI
GET TO KNOW YURI
GET TO KNOW YURI
Learn by doing.
Learn by doing.
Learn by doing.
With Yuri Kaminski
With Yuri Kaminski
With Yuri Kaminski
Yuri will lead the workshop’s practical sessions, from prompt engineering through marketing workflows. The course is designed around applying AI to GTM, content and reporting work.
Yuri will lead the workshop’s practical sessions, from prompt engineering through marketing workflows. The course is designed around applying AI to GTM, content and reporting work.
Yuri will lead the workshop’s practical sessions, from prompt engineering through marketing workflows. The course is designed around applying AI to GTM, content and reporting work.
View Yuri’s LinkedIn
View Yuri’s LinkedIn
View Yuri’s LinkedIn
THE PROGRAM
THE PROGRAM
THE PROGRAM
Two days.
Four practical blocks.
Two days.
Four practical
blocks.
Two days.
Four practical blocks.
DAY 01
DAY 01
DAY 01
Saturday · Nov 14
Saturday · Nov 14
Saturday · Nov 14
MORNING
MORNING
MORNING
AI foundations and prompt engineering
AI foundations and prompt engineering
AI foundations and prompt engineering
Move from single prompts to structured prompts, reusable skills and loops.
Move from single prompts to structured prompts, reusable skills and loops.
Move from single prompts to structured prompts, reusable skills and loops.
AFTERNOON
AFTERNOON
AFTERNOON
GTM and outbound
GTM and outbound
GTM and outbound
Explore signal gathering, lead enrichment, ICP triage and outbound messaging.
Explore signal gathering, lead enrichment, ICP triage and outbound messaging.
Explore signal gathering, lead enrichment, ICP triage and outbound messaging.
DAY 02
DAY 02
DAY 02
Sunday · Nov 15
Sunday · Nov 15
Sunday · Nov 15
MORNING
MORNING
MORNING
Content creation
Content creation
Content creation
Use brand context and tone of voice for LinkedIn-focused content; explore
visual asset workflows.
Use brand context and tone of voice for LinkedIn-focused content; explore
visual asset workflows.
Use brand context and tone of voice for LinkedIn-focused content; explore
visual asset workflows.
AFTERNOON
AFTERNOON
AFTERNOON
Analytics and reporting
Analytics and reporting
Analytics and reporting
Explore campaign analysis and automated reporting using synthetic data.
Explore campaign analysis and automated reporting using synthetic data.
Explore campaign analysis and automated reporting using synthetic data.
Get the full weekend program
Get the full
weekend program
Get the full weekend program
Download PDF
Download PDF
Download PDF
WHY LEARNING WITH TMC?
WHY LEARNING WITH TMC?
WHY LEARNING WITH TMC?
Small group.
Practical work.
Small group.
Practical work.
Small group.
Practical work.
Space for your questions.
Space for your questions.
Space for your questions.
25
25
25
person capacity
person capacity
person capacity
An intentionally small cohort for
interaction.
An intentionally small cohort for
interaction.
2
2
2
hands-on days
hands-on days
hands-on days
Practise marketing tasks during the
weekend.
Practise marketing tasks during the
weekend.
1
1
1
year of content access
year of content access
year of content access
Revisit the course platform material
after the live sessions.
Revisit the course platform material
after the live sessions.
YOUR NEXT OPPORTUNITY AWAITS YOU
YOUR NEXT OPPORTUNITY AWAITS YOU
YOUR NEXT OPPORTUNITY AWAITS YOU
Build capability inside the team you already trust.
Build capability inside the team you already trust.
Build capability inside the team you already trust.
Turn the workshop into one practical experiment your team can evaluate and improve.
Show the work, explain the judgment, and propose where to apply it next.
Turn the workshop into one practical experiment your team can evaluate and improve.
SECURE YOUR SPOT
SECURE YOUR SPOT
From talents
to champions
From talents
to champions
From talents
to champions
A two-day in-person workshop for a cohort of up to 25 marketers.
A two-day in-person workshop for a cohort of up to 25 marketers.
12h
12h
Hands·on
Hands·on
299€
299€
only 10 seats · then 599€
Claude Pro Subscription needed, not included in the price
Claude Pro Subscription needed, not included in the price
Visit Luma
Visit Luma
Visit Luma
SAVE ON YOUR NEXT HIRES
€100k+ Average salary of AI GTM engineer
€100k+ Average salary of AI GTM engineer
€100k+ Average salary of AI GTM engineer
Empower your existing talent to contribute to your company’s missions with the current stack, and save on new hires by training top talent to become champions.
Empower your existing talent to contribute to your company’s missions with the current stack, and save on new hires by training top talent to become champions.
Empower your existing talent to contribute to your company’s missions with the current stack, and save on new hires by training top talent to become champions.
FAQs
FAQs
Your
questions,
answered.
Your
questions,
answered.
What to expect, what to bring, and what to verify before the event.
What to expect, what to bring, and what to verify before the event.
See ticket details
See ticket details
Is this online, and can I attend only one day?
This workshop is a two‑day, in‑person event; online participation and single‑day tickets are not available. If these dates don’t work for you, leave your email at the bottom of the page.
What is included? Will there be recordings?
Two days of in-person guided learning and one year of access to the course platform content are planned. Sessions are planned to be recorded. Recording delivery date and access terms:
What happens if I cannot attend?
Unfortunately, at this time we cannot offer a cancellation policy due to limited capacity and to ensure the proper conduct of the activities. We encourage you to check dates and availability before purchasing.
Which language is the workshop in?
English is the main working delivery language, we all speak Spanish + other languages but the entire course will be held in English.
Do I need experience with AI or coding?
The workshop is intended for marketers with basic AI experience. On the first morning, we will ensure everyone has the same starting level before moving on to the other three blocks.
What will we actually work on?
The agenda above shows the planned scope, you can access the detailed syllabus by clicking on the download button.
Is this online, and can I attend only one day?
This workshop is a two‑day, in‑person event; online participation and single‑day tickets are not available. If these dates don’t work for you, leave your email at the bottom of the page.
What is included? Will there be recordings?
Two days of in-person guided learning and one year of access to the course platform content are planned. Sessions are planned to be recorded. Recording delivery date and access terms:
What happens if I cannot attend?
Unfortunately, at this time we cannot offer a cancellation policy due to limited capacity and to ensure the proper conduct of the activities. We encourage you to check dates and availability before purchasing.
Which language is the workshop in?
English is the main working delivery language, we all speak Spanish + other languages but the entire course will be held in English.
Do I need experience with AI or coding?
The workshop is intended for marketers with basic AI experience. On the first morning, we will ensure everyone has the same starting level before moving on to the other three blocks.
What will we actually work on?
The agenda above shows the planned scope, you can access the detailed syllabus by clicking on the download button.
What should I bring or prepare?
Bring a laptop, paid Claude access, and an active marketing project or business to use as context. Please also prepare your brand basics, values, offer and tone of voice using the pre-course checklist we will email you upon registration.
Do I need to connect company or client data?
The reporting session is planned around mockup data. Your own specific integrations are not guaranteed during the course itself. We will go through how to treat data once you have them, not how to retrieve it.
Can my employer fund my seat or can we book as a team?
We suggest to buy one ticket per employee. But if you need group invoice please reach out directly to hello@themarketingcrew.es before purchasing.
What is TMC?
TMC stands for The Marketing Crew, an autonomous marketing community for marketers in Barcelona. Find more about us at themarketingcrew.es.
What should I bring or prepare?
Bring a laptop, paid Claude access, and an active marketing project or business to use as context. Please also prepare your brand basics, values, offer and tone of voice using the pre-course checklist we will email you upon registration.
Do I need to connect company or client data?
The reporting session is planned around mockup data. Your own specific integrations are not guaranteed during the course itself. We will go through how to treat data once you have them, not how to retrieve it.
Can my employer fund my seat or can we book as a team?
We suggest to buy one ticket per employee. But if you need group invoice please reach out directly to hello@themarketingcrew.es before purchasing.
What is TMC?
TMC stands for The Marketing Crew, an autonomous marketing community for marketers in Barcelona. Find more about us at themarketingcrew.es.
Didn't find your question?
Feel free to reach out to Carmelo Squillaci, Cristina Ignat, or Natalie Naik on LinkedIn.
What should I bring or prepare?
Bring a laptop, paid Claude access, and an active marketing project or business to use as context. Please also prepare your brand basics, values, offer and tone of voice using the pre-course checklist we will email you upon registration.
Do I need to connect company or client data?
The reporting session is planned around mockup data. Your own specific integrations are not guaranteed during the course itself. We will go through how to treat data once you have them, not how to retrieve it.
Can my employer fund my seat or can we book as a team?
We suggest to buy one ticket per employee. But if you need group invoice please reach out directly to hello@themarketingcrew.es before purchasing.
What is TMC?
TMC stands for The Marketing Crew, an autonomous marketing community for marketers in Barcelona. Find more about us at themarketingcrew.es.
Can’t make it
these days?
Can’t make it
these days?
Leave us your email, and we’ll notify you in advance about the next workshop editions so you’ll
have more chance to adjust your schedule around upcoming events.
Leave us your email, and we’ll notify you in advance about the next workshop editions so you’ll
have more chance to adjust your schedule around upcoming events.
Your real-life crew among a digital world.
Join a community of curious, driven marketers to meet, exchange ideas, and grow together.
Join the Crew